Learn about FOMO and how to use it on your blog
If you’ve never heard of the term FOMO, we won’t blame you, it simply stands for ‘fear of missing out’ and is more of a psychological sense than anything else.
Fomo is generally a sense of apprehension that someone feels when something interesting or exciting is going on elsewhere that they are absent from but are aware that others are likely to be having a rewarding experience.
The whole idea behind this is to encourage your audience to act fast, or else they will miss out on brilliant opportunities, and in turn, this will lead to more sales.
Let’s take a look at a few tips to get you started with FOMO content.
Let your readers know people are buying
Sometimes you can create FOMO without deliberately trying. You might notice some websites use certain tools to let their visitors know when a person has purchased from them.
You might be browsing a site when suddenly a bubble pops up and says, “Emma purchased X & Y 2 minutes ago,” and suddenly, you’re thinking “X & Y look nice.” Then another bubble pops up and tells you, “Charlie purchased X & Y 18 seconds ago”. Now you’re thinking, “Everybody seems to be buying X & Y. Maybe I should look into this.”
And without actually doing anything, you’ve done something.
These types of tools are predominantly on e-commerce sites but can also be great if you are planning on selling from your blog, whether that’s physical items or digital.
Advertise when you content/offer is about to expire
We know how important it is to advertise our content and deals, but what about advertising when they are due to expire? Many people might not act straight away when they see a deal and tend to just sit on it for a while.
However, if you make them aware closer to the expiry time that the deal is coming to an end, then they are more likely to make an impulse choice to purchase. You can advertise these things on your blog, social media, and also in your newsletters.
Make people aware of when they’ve missed their chance
One thing people hate is missing out on something because they are too late to the show, so just like the purchase bubbles we spoke about above, why not let people know when they are too late to buy.
This works well with content or offers that have an expiry date, and a great example of this is booking.com. Booking.com isn’t shy when it comes to letting people know they’ve missed their chance because they were too slow, and so encourages quicker decision making for the next time.
Provide exclusive offers
Ain’t nothing in this world comes for free. Consider releasing certain content and freebies to only your subscribed readers or offer these to new readers in exchange for a subscriber email address.
Many bloggers out there do this, and it is a popular and successful technique bloggers use to build their email list.
Reward early decisions
If you are offering a product or service, you can always offer an incentive to encourage visitors to buy quicker. You could offer a discounted price for purchases made in the first three days or extra freebies or bundles for the first 50 customers.
Think of ways to encourage your visitors to buy sooner rather than later.
Testimonials and proof
Showing brilliant testimonials from previous customers will have a huge impact on your selling performance. People like to see proof that a product or service is worth investing in and particularly like to hear how it has benefited like-minded people.
Along with showing testimonials, make sure your visitors see the rewarding experiences previous customers are having because of your product or service. You need to create FOMO, that’s what this is all about.
Using FOMO as a marketing technique has been around for a long time and it seems to work. We have all been affected by it, whether we realize it or not and that is what makes it so clever – the psychology of it. Consider factoring in some of the examples above to see how it works for your blog.